9 out of 10 people in the UK listen to the radio at least once a week

Reach listeners across the North West with the region's outright number one commercial radio station. Buy direct for the best prices and best advice.

Radio advertising produces £7.70 revenue ROI for every one pound spent.

Radio can boosts your brand browsing by 52%.

Source: Ofcom Media Nations: UK 2022

Secure the best radio rates today

Your relaxing music mix

The Smooth Radio experience is about playing the soundtrack to your life - we play the biggest and best songs from the past 40 years, brought to your customers by our engaging presenters.

Each song we play is a life landmark, giving our listeners a little bit of escapism from the everyday, across the North West.

How can my North West business benefit from radio advertising?

High Return on Investment

Radio advertising produces £7.70 revenue ROI for every one pound spent.

Cost Effective

The cost of radio advertising is generally low, allowing you to buy more audience impressions for your money than any other medium.

Efficiently Targeted

Radio advertising can be targeted by station type, age, social grade and region.

Short Lead Times

Ideal for the promotion of last minute advertising messages to the North West region.

Easy Media Integration

Placing radio advertising alongside other media can enhance an overall campaign performance.

High Impact on Low Radio Advertising Cost

Radio advertising delivers an average cost per thousand (CPT) of £1.54. Out of home delivers an average CPT of £3.03.

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