Turns out video didn't kill the radio star after all..

Commercial radio is a sure-fire way to speak to millions of people via a medium that they trust. Although often shunned for more modern methods, radio still prevails in advertising. Find out how we can make your brand stand-out amongst the noise. 
 
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How can CCUK help your brand?

Up Return On Investment

According to Radiocentre, radio produces £7.70 revenue ROI for every pound spent – second only to TV overall and higher in several product categories including retail, finance, travel and automotive.
 

Impact on a Low Cost

Historically, mediums such as out of home have delivered low cost audience per thousand. Radio advertising delivers an average CPT (cost per thousand listeners) of £1.54. Out of home delivered an average CPT of £3.03.

Boost Awareness and Consideration

Listeners are, on average, 48% more aware of companies that have been advertised on the radio and 12% of these customers are more likely to consider them when buying. 

Efficiently Targeted Advertising

Radio advertising can be be efficiently targeted by station type; age, social grade and geographical region. Essentially reaching the right people, in the right place at the right time.

Short Lead Times

Radio offers short lead-times and relatively low cost production, making it ideal for promoting last minute advertising messages at short notice. 

 

 

Integration with Other Media

Radio plays a highly effective role for an advertiser on its own but placing this alongside other media can create huge impact for your brand, enhancing an overall campaign performance. 

What else can we offer?

In this current climate, it is getting increasingly difficult to reach the right audience with the right message, at the right time. Your brand needs to stand out from the chaos. Communicorp is not just radio, we can offer a whole host of services to get your brand right where you need it. We house teams of Digital, Research, Creative, Voice and Digital Out of Home specialists who are ready to take your advertising to the next level. 
 
We have worked with the Research & Insight team for the last 3 years on our sponsorship evaluation research at The SSE Hydro, a Scottish Event Campus commissioned project and venue. Hear what Colin has to say about working with CCUK.Find out more about our MRS accredited Company Partner research and insight offering here: https://hubs.ly/H0mxkxl0

Colin Banks

Head of Sponsorship and Reward at SSE Plc