Historically, mediums such as out of home have delivered low cost audience per thousand. Radio advertising delivers an average CPT (cost per thousand listeners) of £1.54. Out of home delivered an average CPT of £3.03.
Radio advertising can be be efficiently targeted by station type; age, social grade and geographical region. Essentially reaching the right people, in the right place at the right time.
Radio offers short lead-times and relatively low cost production, making it ideal for promoting last minute advertising messages at short notice.
Radio plays a highly effective role for an advertiser on its own but placing this alongside other media can create huge impact for your brand, enhancing an overall campaign performance.